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SOCIAL MEDIA STRATEGY + DIRECTION

Newark City of Learning Collaborative

Summary:

Oversee the overall social media strategy of the Newark City of Learning Collaborative profiles on Instagram, Facebook, Twitter, and LinkedIn. Created a management system for content planning, reviewing, approving, and scheduling. All content is strategically planned to align with the organization goals. Posts are drafted, reviewed, approved, and scheduled at minimum one month in advance from post date.

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DIGITAL MARKETING CAMPAIGN

2021 Kumon Summer Reading Challenge

Summary:

Led the overall development and implementation of the 2021 Kumon Summer Reading Challenge. Responsible for the direction of materials related to the campaign including external materials targeted to Kumon Students and families nationally and internal materials to assist franchisees/centers with promotion at the local level. 

Materials included: campaign narrative, website copy, design direction for resources, training and preparation for Center Instructors, and more. 

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S O C I A L   M E D I A   M A R K E T I N G

Social Media Analysis Project

I created and designed a social media assessment for the UbyKotex brand including:

  • Performing a brand analysis
  • Providing recommendations on active media channels and on-going campaigns
  • Developing a digital marketing plan
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V I D E O  M A R K E T I N G

Video Projects

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Political Campaign

  • Logo Design
  • Campaign Strategy
  • Video Script
  • Video Production
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Student Organization

  • Campaign Strategy
  • Video Script
  • Video Recording
  • Video Production